But What Does It Mean?

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Recently a friend found an AI generated fake trailer for a kind of 1950s-1960’s live Sailor Moon. This, it turned out wasn’t the only fake-retro live Sailor Moon trailer generated by AI. Somehow I feel the infamous failed Saban Sailor Moon has driven people to imagine such things differently (forgetting the rather well done live Sailor Moon from Japan).

Now I find these things amusing, but there was a strange emptiness about them. What, I wondered, was the point? I can imagine these things in my own head, and in fact have – once in the form of a late night discussion of Lucille Ball playing Sailor Moon (I was assuredly sober). Do I need someone to use tetchy AI to illustrate something?

As I contemplated the weird meaninglessness of these things, a friend who’s a talented cosplayer note that there was no point to such creations. What would have been truly amazing would not have been someone tossing prompts to an electricity-devouring toy, but to have rallied cosplayers and shot it live. Suddenly I got why so much of this AI art feels meaningless.

Let us imagine that some cosplayers had gathered to create a Sailor Moon trailer true to the spirit of the 50’s or 60s. They would have done research and studied costume design. They would have sewn, crafted, created, re-created, and perfected their work. Those doing the filming would have figured the angles of the time and how to get the color just right. Voiceovers would have been chosen to fit the period, perhaps finding veteran actors or new talent.

The creation of a few minutes of trailer would have involved people making, learning, researching, bonding. They would have made friendships that lasted a lifetime, spoken at cons, and taken their skills elsewhere. Someone may have used such a creation as a senior thesis, others in a portfolio. One small bit of fun would have impacted many people, echoing through their lives.

Or you can throw things into an AI. Sure there’s some talent in tweaking the prompts, calling the best shots, and so on. The editing of such things definitely requires skill. But so much of it is disconnected or not as connected as it should be. I won’t deny that a person with AI uses talent and inspiration to create a larger creation, but it lacks that big, meaningful picture of an effort without AI.

An artistic creation is a lot more than the time you watch it on screen.

What AI turns out is results with little human connection, history, inspiration, or meaning. It makes “product” in the most empty use of the term – something designed to appeal to someone’s interests, something to sell, a result not a thing with history and meaning. We’ve taken an interesting tool and now people pitch it as a substitute for being human.

This is another reason I’m skeptical on AI creations beyond some more personal and specific uses. Where’s the human connection? The team that learned from making a show? The author you love and get angry at in equal measure? The voice actors to fan over? The choices only a person could make – even if they’re the bad choices of an actual human? Where’s what comes next, with lessons learned and ideas built on?

It’s not there. Just a machine turning out stuff in the rough shape of what we asked. It doesn’t mean anything.

Steven Savage