(This column is posted at www.StevenSavage.com and Steve’s Tumblr. Find out more at my newsletter.)
“There’s no honor in an unread book” I once noted. A creative person, in general, wants people to experience their works. That’s the goal, be it to entertain or to inspire or to pass time.
In time, I have realized there is a greater reason to spread our works far and wide – people need creative works. People need to be inspired, frightened, to laugh, and to think new thoughts. This helps us grow, helps us be who we are – and it helps us make our own creative works. Creativity is like nutrition for our ever-growing mind.
Thus it is the responsibility of the creative person to spread their works as wide as possible, in as many forms as possible, and as accessible as possible. Yet this is daunting because there are many opportunities, and many competitors.
Let me give you some inspiration.
You’re a creative person – you write, draw, cosplay, or whatever. Turn that creativity into a way to spread your work far and wide. I don’t know what you should do because I’m NOT you, and you’ve got your own unique creative edge to spread your work.
You just need to figure what it is. I mean you were able to write, draw, or whatever? If you can dream up whatever you dreamed up you can figure out a way to spread your work around.
For instance, myself part of my creativity is planning, analysis, and so on. I seek patterns, build plans and structures, and can visualize workflows. So I have a marketing plan with reviews, budgets, and so on.
You might be a writer who makes great ad copy, so you’re buying and promoting ads. Or an artist that can make great giveaways. Or a social butterfly that can enthrall people with online talks and so on.
I don’t know what your ability to spread your work is – you just don’t yet
But then again once you didn’t have any creative work to spread around and somehow you got that . . .
Steven Savage