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The modern media sphere is a strange space. We’re overwhelmed with some great stuff on way-too-many streaming services. Potential hits like “Coyote Vs. ACME” are being killed by tax purposes. AI art controversies are everywhere, to the point where “bad AI” is an insult.” Some once-beloved figures are revealed on social media to be complete numpties (my new favorite insult). When you just want to watch something for fun, it all seems a bit weird.
What I find is that, more and more, I feel like I care less about media.
There’s so much B.S. that it feels like all media executives and no small amount of other people just don’t give a damn about making neat stuff. It’s tax writeoffs and script changes to extend a season and sudden cancellations and number tweaking. Look, I’m not going to act like a lot of media has been high art, but it feels like the amount of people in media who don’t care is high or has always been higher than we’d like.
Then it makes me hard to care either.
This feels weird. My fiancee recently watched Resident Alien which, though I didn’t get into, was a delightful mix of Northern Exposure and My Favorite Martian – if the Martian was really sort of a jerk. She also started Ripley, which has a compelling film-noir-meets-Bergman vibe that surprised and delighted me. This is just the last few weeks, there’s great things out there in the media.
But any of these wonders could vanish in a moment because of some bad executive decision. They could be archived because of obscure tax codes. Someone might get recast with an “edgy” actor who will then drown in scandal like everyone predicts. Without things on hard media, good things can disappear.
It’s just hard to care when so many people with power and money don’t, or even seem actively hostile to what they’re supposedly doing (Warner Brothers). Why care when they don’t and might destroy something to get a stock bump?
At the same time, I look at zines I read, obscure films and up-and-coming mad geniuses like Mike Cheslik. These are made by people who care and that leads me to care, because there is something about enjoying media that requires both parties to give a damn. I think one reason people will enjoy even sleazy exploitation flicks and bad b-movies is the people behind them cared in some relatable way.
Someone who wants to pay the bills and slam out a film with the proper percent of explosions and dinosaurs I can at least get, you know?
So here I am, surrounded by truly great things I take time for – Dune II, Delicious In Dungeon – but I wonder how many other people care less now, or who’s interests have changed. Reach out to me and let me know your experiences.
Steven Savage