Advice

SV Comic Con Roundup: Marketing Panel

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

First of all, sorry this comes late. It’s been awhile since I and my crew did the Silicon Valley Comic Con panels on self-publishing, and i’m only now reporting on it. It’s been a busy few weeks to say the least – you probably noticed a decrease in my blogging.

But now, with a lot of that behind me, let’s talk the latest addition to the speaking repertoire for my local crew of self-publishers – Marketing for Self-Publishers.

We’ve been speaking about self-publishing for years. The panel we do has been updated over time as we got feedback, as things changed, and as we adapted to new venues. But what my crew has also done has tried to speak on Marketing for years – but most people wanted Self-Publishing 101 (which is understandable, as its still new to people).

Finally, we got interest at SVCC, so we ran for it. And what we did is worth sharing.

First, yes, we had experienced Self-Publishers from our usual group, this time speaking on our Marketing experiences. We even had a one-page handout, like our usual Self-Publishing panel. What we varied was adding someone to give us a reality check.

Our panel included an experienced marketing professional, someone who’d been in the trenches of marketing in Silicon Valley. This person was there to check our advice, add things from their professional perspective, and discuss the bigger picture. In other words, they made sure our advice was applicable, unique cases weren’t discussed as if they were universal, and survivorship bias got shown the door.

I’ll cut to the chase – it was fantastic.

The usual speaking team did great, of course, providing validated advice with plenty of examples. Alone it would have been a pretty good panel, everyone was very aware and experienced, giving good examples. But when you throw in the Marketing Expert, it just went off the charts in quality.

What happened was we got into a rhythm, the authors discussing experiences, and then having the marketing professional give their take. That professional advice too things outside of the context of individual experience or just publishing, and into a good understanding of marketing. It meant that people heard what worked for us, but also helped them get the bigger picture of marketing.

I’m enthused enough I really want to repeat this panel. I also want to consider this model elsewhere – having specialists discuss a subject with a “non-specialist” expert to check them and expand their knowledge. A few ideas off the top of my head:

  • A digital artist panel – that includes a graphic tech expert.
  • A panel on writing techniques – with an expert on language history to discuss the history of writing patterns and such.
  • A panel on how to run a convention – with a professional manager or project manager (call me).

So great panel, great finding, and some advice for everyone to try.

Steven Savage

Make It So: Spreading Indie Works

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

As an author, I believe in spreading the word about my fellow indie authors. I’ve been thinking about how to do this, how we can support each other in different ways to get the word out. I wanted to go beyond the usual blog tours and shared podcasts.

To that end I’ve put together a few thoughts.

Library Blitz: Libraries take book donations. Now and then I donate my books among others to libraries for stock or sale. So let’s donate the books of other indie authors to our local libraries.

Newsletter Swap: Use SurveyMonkey to find who on your newsletter would like to subscribe to the newsletters of other authors you know and get the word out.

Newsletter Plus: Could indie authors of a similar bent (location, etc.) combine to do one newsletter to share the word? Thinking that could help.

Shared Tables: A lot of us would get tables at conventions and events but we’re busy, tired, speaking, or wearing 50 pounds of cosplay. So why not gather together and have a table among authors? Ten people together could man a table for a large con effectively.

Giveaways of Others: We do book giveaways often. What if now and then you gave away work of your fellow indie authors?

Promo Together: If you have enough people do book promos, such as the ones at Prolific Words, where you can promo with a theme and cross promote tightly.

Write Together: I’ve done a few books where authors collaborated together, usually by contributing specific essays. It’s a bit of effort, but it’s a fun cross-promotional.

Little Free Friends: As noted before, why not stock other’s indie books at Little Free Libraries (within reason).

Advice Giveaways: If you’re doing panels and there are fellow indies that do advice books that are relevant, share them as prizes!

I hope that gives you a few ideas! I’m also looking for any suggestions to add!

Steven Savage

Real Fun Is Subversive

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

Real fun is subversive.

I’m not talking fun that offends. Offense isn’t subversive. Fun that offends is trapped by its need to offend, lacking the sense of sheer joy unbound that healthy fun has.

I’m not talking fun that is a “guilty pleasure.” A guilty pleasure requires you to have something to feel bad about – then not feel bad about. Guilty pleasures aren’t subversive, the very name suggests they’re less guilty, more pleasure

I’m not talking about doing the “big thing.” You may enjoy that, but also you might just be following along with the crowd, having fun because you have to. “Required fun,” as joyful as it is, still jabs you with that razor edge of control from outside.

I’m talking fun that’s just . . . fun. Sheer joy of something, the happiness in being there and enjoying yourself. It’s a kind of connection and expression that’s just being you. That’s incredibly subversive.

When you have fun you’re just being yourself, experiencing joy, doing what you like, living. It’s almost a meditative experience if you pay attention – fun is when you’re you. You just might be having too much of a good time to notice it.

Think about it. For the moment you’re truly having a good time, that one moment you’re you. You’re not what people told you you are – or told you you’re not. You might rebel against constraints of society by being the real you – or perhaps in joy discover social connections that real mean something.

Fun isn’t just subversive against society’s pathologies. Maybe your social ties and society are fine – but fun helps you discover yourself. Bad habits and unhelpful attitudes can vanish when you experience joy, in those moments you’re in touch with yourself. You might be bad at being yourself – fun can help you discover it.

Finally when one is enjoying themselves, you can find new ideas and inspiration. You’re open to experiences – or perhaps the kind of fun that limits your experiences so you’re thinking clearly is what you need. These are moments where you can become something better by being yourself, enjoying – and seeing what evolves.

This is one reason fun, joy, entertainment, is so valuable – when done in a healthy manner. Its moment of being oneself, a moment of clarity, and a moment of safety. In those moments we’re us.

Being us is pretty important. We might not even like what we find – but then we can deal with it. But, good self or bad, fun is one way to subvert what holds us back and disconnects us, and find something more we can be.

Steven Savage