Fans And Brands

As anyone may have guessed, I'm a fan of the whole personal branding thing.  I'm no Dan Schawbel (hey, who IS except, well, Dan Schawbel), but I feel it's overall a positive thing -it's about establishing and communicating identity and building a presence. Sometimes it can get overdone (especially when one treats it like PRODUCT branding), but I feel it's a good thing overall – it makes people aware of themselves and how they present themselves.

And if you're a fanboy, fangirl, geek, nerd, etc. guess what, you are probably FAR better at it than you realize, because fandom socializing in the online days has massive elements of personal branding.

So guess what – you're probably pretty good at it.

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Book Review: The Unwritten Rules of the Highly Effective Job Search

The Unwritten Rules of the Highly Effective Job Search: The Proven Program Used by the Worlds Leading Career Services Company
by Orville Pierson

ISBN-10: 0071464042
ISBN-13: 978-0071464048

PROS: A sober, thoughtful, organized book that presents a definite plan for a job search, organizing many common elements of a good job search into one process.

CONS: Extremely dry writing style may put some off.  Despite organization, some of the book's organiation is odd.

SUMMARY: A must-buy book for the job search, presenting an organized plan you can use "out of the box" as long as you're willing to do some research.

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The Future of Publishing

After reading this article on Michael Stackpoole's ideas about where fiction is going, my usual speculation urges came to the forefront.  I began to wonder what might a viable model be for publishing internet fiction that would go around the big publishers, or at least let one build a reputation and an audience.

Understand of course I am NOT a professional writer (I've been published professionally, which is no where near the same).  This is pure geek theory, so take it as you will, and make sure that grain of salt has friends.

So, here goes – what I see as a viable model for fiction publishing in the future.

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