Review: Personal Branding Blog

Site: http://personalbrandingblog.com/

PROS: Covers a variety of personal branding issues, often with a sense of humor.  Has a useful "beginner" section in the "About" and a variety of resources.

CONS: Wide variety may limit usefulness.  Requires some time if you're not used to personal branding.  Blog does play a role in promotion of its members (as to be expected).  Blog is definitely focused on its subject – nothing extraneous here.

SUMMARY: A diverse resource for personal branding, worth at least temporarily putting into your newsfeed to see if you'll use it.

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And one brainstorm book is set aside . . .

I've written before about my Brainstorm Book technique.  To sum it up quickly – I keep a book with me to write down Great Ideas relevant to my life/career/ambitions and review it regularly.  I use a relatively small, 7×5 inch book that fits easily in my briefcase or sits on my nightstand.

This one I've been using since October 2008, reviewing it every few weeks to refresh myself on ideas I had, integrating certain ones into my future plans, preserving others for later.  Indeed, part of this blog and how it's evolved came from there, as have generators at Seventh Sanctum, and other ideas.

I looked through the recent entries, and then placed it on my "must reread" shelf of books for review in the near future.  I felt oddly sentimental, because I have a lot of great ideas in there, things that have changed, are changing, and will change and improve my life.

The brainstorm book idea, as I said, is a way to get, keep, and review good ideas – but it also provides the discipline to keep working on your personal vision for your life.  It makes thinking about the future, about developing Great Ideas, a habit, an instinct.  Great Ideas are really easy to have – we tend to make them hard, ignore them, or brush them off.  Giving them a chance at life takes some work.

I have over eight months of great ideas, in my awful handwriting, sitting on my shelf.  The ideas in that book – and it's brother, which now sits on my nightstand – will be with me for years or decades to come.

Yeah.  It's worth doing.  If you haven't, go read this essay, and go get one.

– Steven Savage

Job Has Evolved into NeoJob!

I've talked to people who, one day, realized that their job wasn't what it had been.  They hadn't changed, but the job had.  Requirements changed, software knowledge needs changed, etc.  Suddenly they were doing different things, or worse, were less and less qualified to do what they were doing anyway – and seniority wasn't cutting it.

Jobs change.  They change in the skills needed, in the contacts needed, in the knowledge needed, and the vendors you deal with.  Jobs evolve, grow, mutate – and even die off.

It's way, WAY too easy to assume that a job will be the same forever.  We have names for jobs, good solid nouns and adjectives, that give us a sense of solidity, of permanence.  Jobs are an activity and a process though, they slip out of the simplicity of nouns and adjectives (or end up adding new ones).

I can't emphasize this enough – stay aware of how your job – and your career – are evolving and changing.  Follow trade mags, news, take classes, etc.  Be aware of it, because chances are in this high-speed, erratic, global economy, what you do is going to change even if the title is the same – and what you do in the future will change as well.  Make job review a regular part of your life – perhaps even meet with friends and fellow pros every six months to discuss your careers, compare notes, and seek advice.

With geeky jobs, it's even worse – stuff we progeeks do is often cool, cutting edge, creative, diverse, and evolving.  The tools we use change, the goals change, the vendors change, what we produce changes.  Manga moves in on comics, comics license to movies, movies create special effects unimaginable ten years ago, videogames becomes series of DLC, anime goes online, etc.

The way around this is, as I noted, constant research, awareness, and evaluation.  Band together with your fellow progeeks, it'll make the bumpy – if exciting – ride much easier.  The world is going to change – and so will your job, perhaps even the one you're doing right now.

– Steven Savage