Career

Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

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Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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Make your Own Job Title!

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Here's an exercise I want you to try – and do it right as you read this.

Sit down and create your ideal job and give it a title.  Do NOT use any existing job description, and do not use any existing job title.  In fact, if you can, when you create that job title, try not to use any words in your current job title if at all possible, even if its close to ideal.

(If you're a fan of fantasy RPGs or games with "class" structures this may be easy for you)

Ready for more?

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Do you have a Social Media Backup Plan?

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If you're not sick hearing about Social Media, you're a stronger person than I am.  I'm a blatant technophile living in a home with multiple Wii's, X-boxes, DSes, and more computers than actual users.  Despite this, *I* am getting a bit tired of hearing about social media.

Of course this isn't going to stop me from talking about it, because taking social media for granted is actually a source of trouble.

Namely, when you get to used to it, you miss making a backup plan.  Since Social Media is a big part of  our lives and careers and job searches, you'll want one.

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