As I noted last week, geek is good, fan is fab, and the nerds have won. Doctor Who is back, the Trek franchise is invigorated, anime is hip, video games are everywhere.
Now, however, I'd like to look at the dark side of the Great Geek Victory.
How do companies, writers, publishers, programmers, etc. deal with the broad, new audience for things geeky, nerdy, technical, and cool?
My concern is that the hipness of nerddom is going to actually reduce experimentation. The broader audiences have certain expectations, wishes, and interests. These audiences also bring in a lot of cash.