Culture

The Social Self As A Business

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

To mark this post historically, this was posted the day Tumblr decided to cut out some adult content (it’s hard to tell exactly what they meant, it got weird)  This was quickly followed by an algorithm that clearly was terrible not doing it’s job, and leaving people to discuss leaving.  When you can’t exactly spell out a vision for what you want to do, that vision seems to be “stop some nudity”, and your system is bad, yeah people are going to leave.

This doesn’t entirely surprise me, an old hand at watching internet companies shoot themselves in the food.  I’ve seen sites and services appear and vanish, sometimes quite sadly.  This has led me to an important but unpleasant truth.

You have to run your social media presence like a business.

What do I mean by this?  Simple

  1. Social media is vital to our lives (for some of us more than others)
  2. Social media companies rise, fall, and change.
  3. To reach your social media goals, you have to consider your vision, make a plan, and have expenses – just like a business.

For me, a writer, this is more vital – but also as my writing is a hobby, it’s almost more effort.  I mean it’s hard to disentangle my audience, my fellow authors, and my sarcastic video game posts.

But it still comes down to this – business decisions affect social media, social media is connected to our lives, so we have to run that part of it like a business.

No, I don’t like it.

I don’t like knowing something may vanish the next week because of a merger.  I don’t like seeing people leave a site due to some weird policy change.  I dislike wondering who’s harvesting my data.  It’s tiring and it’s exhausting, and annoying, not to mention a bit dehumanizing.

But this is where we are now, when business decisions affect where you post recipes and if you repeat an Overwatch meme about Hanzo’s shirts.

Maybe in time we can build more humanized platforms.  Maybe we can get others to evolve.  But until them your social media life has to be run like a business, especially if you have any large groups, complex plans, side businesses, media presence, etc.

If it helps, what I do is actually review my social plans once a month – who’s planned what, do I want to host an event, etc.  I’ve had to work my social media reviews into that, along with my marketing reviews for my books.  It helps, but it’s annoying.

And again, I don’t like it either.

Steven Savage

True Creative Motivation

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

Motivation is critical to an artist.  Motivation is what drives you.  Motivation is about what you want to do and why you want to do it.  When all goes dark, motivation is the spark that can light your way – or light a fire to burn down obstacles.

Thus motivation and understanding your motivation is critical to any creative effort.  Being “in touch” with your motivation can drive you and guide you – and help you set and reach goals.

Of course we’ve also felt lacks of motivation.  Of having our drives vanish.  Of not knowing “why.”  Loosing motivation is equally dangerous, but there’s something worse.

There’s finding your motivation isn’t your own.

Many times friends and I who are writers, artists, and other creatives discuss why we do things.  The funny thing is, we often have very different goals and reasons.  This takes us all in different directions, but also helps us know where we have common ground or learn from contrasts.  However, now and then we find our motivations to feel wrong, or encounter fellow creatives whose motivations seem shallow and unhelpful.

Something that came up in a recent conversation was this – some creatives are motivated by other people’s motivations.  They’re doing thier work, driven by what drives others, having assumed “I do X so I should be motivated by Y.”

A few examples:

  • Writers who think they must make a living at it.  However, there’s many ways to make money, so why use writing?
  • Artists who want to work in a specific industry because “that’s where everyone goes” – missing the many other options.
  • Cosplayers who assume they have to follow in the footsteps of the Big Names.
  • People who assume that liking games means they should be in the games industry.

Now and again me and my friends find people motivated by what they think their motivation should be.  It rarely goes well for such people – they’re not driven, they’re not embracing their creative lifestyle, they’re not engaged.  Hell, in many cases they just stop caring.

As a creative, find what really motivates you.  It may shock you.  It may disturb you.  It may not even be there, requiring you to do some hard thinking or go on a kind of vision quest.  But having real motivation means you’re really engaged in your work.

Don’t operate off of stolen motivation.  Creativity is unique, personal and intimate – so your own motivation will unique, it will be part of who you are, and it will tie deep into your life and experiences and goals.

 

Steven Savage

Fandom At A Different Level

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

After my post on the dangers of “Gray Goo” Media, serdar had his own detailed response. His response is worth reading – he also has some alternate ideas to my wishes worth considering – and he then notes it’s important to explore why and how we like things over specifics. He then proposes a most interesting exercise.

Sometimes I imagine we can cultivate this by way of exercises. Get together a slew of people who have divergent and vibrant interests, sit in a circle, start with one person, and have that person talk about some specific aspect of a specific thing that gets their attention. (“The reason I like Emma: A Victorian Romance is the attention to detail.”) Then the next person picks up from that thread. (“Something I like that has attention to detail… but here’s what else I like about it, the fact that it is a deeply humane story.”) And on to the next person. (“The thing I like that has a humane element…”)

This idea intrigues me enough that I’m thinking of using it under various circumstances, and suggesting it to other groups like a local book club, cons, etc. I also find it illustrates an important point about sharing media.

A lot of what we like about media can get very specific. I relate to this character, I like this specific story element. The become, intentional or not, exclusionary. If someone does not take to a given element or character, people have trouble connecting to you – indeed, a passionately stated enthusiasm can seem to be exclusionary. We don’t want to offend someone saying “not for me.”

Instead this method is about the commonality of how we relate, not what we relate to specifically. We discover our shared interests not in media specifically, but what we are interested in and how we share that. A group of people can each be passionate about good worldbuilding, and discuss how they love it, while completely not being interested in everyone else’s choices.

This may not save the world, but it gives us a lot to think about. Maybe it’s a method that can lead we passionate people to help others bridge gaps and find common grounds, which we could certainly use more of.

Steven Savage