Experimentation and the Everything Wars

I wrote previously on the Everything Wars – that now a lot of technical and media companies are engaged in a all-ways confusing knock-out fight because technology and media are so intimate – and the economy so unsure – everyone is trying everything.

One thing that came to mind as I read this over – and prepared for our podcast on the same subject – is that the Everything Wars are going to produce a LOT of experimentation.  Progeeks like us, in media and technology or not, will be affected by this in what we use technically and in our hobbies, if not directly in our careers.

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Welcome to The Everything Wars

Bonnie and I write on video wars, text wars, audio wars, book wars.  I'm starting to think that we may have this wrong.  Not that we're wrong about there being a LOT of competition over standards, delivery methods, media, etc.  I think we're not looking at it from a big enough picture.

We've seen Google announce an OS aimed at Netbooks.  Microsoft suddenly announces Office for Web really isn't as far away as it seemed.  Amazon is working on text deployment (Kindle of course), which conflicts with Barnes and Noble, and also runs on the iPhone.  The iPhone now has to cope with Android (Google), but Verizon is also getting in on the phone app store act.  EVERYONE is busy with some kind of video, while Hulu finally explains why PS3 people got locked out for awhile, and Netflix is scrambling to work with Microsoft.  Microsoft as we noted, is tussling with Google, so who knows what's next.

We don't have video wars.  Or audio wars.  Or text wars.

In the technical side of the Geekonomy we've now got the EVERYTHING wars.  Everyone at some point seems to be butting heads with everyone else in the technology and media side of things.  I'd say we've got unprecedented conflicts, changes, and just plain weirdness coming our way for at least two years.

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News of the Day 7/25/2009

Career:
What to do if you have no references or work experience – A good set of suggestions, excellent for fans who excell at DOING things.

Economics/Freakonomics/Geekonimics:
Job losses are higher than expected – Very interesting, from the WSJ. This definitely points to potential persistent unemployment post-recovery.

China's government leveraging its soverign wealth fund to encourage Chinese businesses to expand and acquire overseas – Or more simply, they get cash and support branching out – and you can that may include your country. Didn't see this coming, but I expect that this means the Chinese government thinks its safe to do this and wants to cut any losses or potential losses from other areas affected by the global downturn. Upshot is this could be an economic game changer and put more power in China's hands.

Why companies must get back to venture capital and R&D – Essentially large companies now rely on parterships with startups and smaller companies to innovate. And they're not. A good read to make you think – and wonder where that Chinese money may flow . . .

Multimedia:
Microsoft taps big names in anime for Halo video collection – Sort of what was done with the Animatrix. Good multimedia synergy there (and I imagine that the studios want the money). There's some good story potential with Halo anyway, so I sense a potential success, and further encouraging multimedia synergy. Thought for your career – what companies could benefit from more synergy, and what can you do to encourage it (and get a job or contract . . .).

Publishing:
Amazon will be target of a class-action suit over the book deletion – The argument seems to involve property rights and set expectations. The firm in question specializes in such suits. As usual, watch this space – this can also persist the incident in people's minds and give competitors an advantage, as well as settle (or open) some legal issues. The ethical issues already seem pretty apparent.

Writing:
Geeky things you don't know about romance writers.

Video Games:
Game Developer's free 2009 game career guide available – So, go for it. Warning – lots of ads.

Analysis of video game market – Looking flat overall this year, with some nasty bumps – and some of the big boys may take hits. I disagree casual gamers may pull back significantly as their overall investment is likely less as it is – and much casual gaming is lower priced.

– Steven Savage