News and Analysis

Watch The Prices Change

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The president of THQ thinks we’re going to see console games get distributed like PC games (and goodbye $60 box).  Ea is going Freemium.  Even with the massive Zynga downturn, it seems that the days of the $60-box-game-in-a-store is fading away.

Of course none of us are surprised, we probably saw it coming.  My guess is that the “fade” will pick up after this Christmas, and we’ll even see some titles start going pure DLC, dropping the box they were planned for.  We’ll also see more Freemium, more “try before you buy,” and all the general confusion that follows a shift in pricing plans.

Now I expect the changes are inevitable.  Gaming is a changing industry, technology is a changing industry, the world economy is staggering like a drunken sailor of the non-fuku variety, and people want to make money.

However, these changes, despite building on existing trends, are still going to seem a bit alien and are going to have some odd effects.  So here’s Steve’s takeaways:

  • Gamestop is clearly aware of this to judge by their promotion of the Nexus 7.  They’ll have to stay on top of gaming and on top of deals, probably becoming a kind of micro-Best Buy focused on gaming and entertainment.  I think they can make it, but they’ll have to change.  Career-wise, GameStop may need some savvy business people – and if they integrate with other companies, tech people as well.
  • Best Buy is pretty much hosed anyway, but I think that a move like this will make it tougher on them IF they’re even around long enough to be affected.
  • Though downloadable is fine and acceptable to people, the entire Freemium thing is going to be weird and hard to implement.  Frankly I’m expecting another round of pricing experiments in 2013, many of which will be stupid or fail.  This is an opportunity for you econogeeks to advise companies.
  • At some point the weird Freemium pricing is going to annoy people and there will be some “scandalettes” bouncing around the gaming industry about weird charges, ripoffs, exploitation, etc.  We have that now, but this will be more public because the gaming world is getting more public.
  • Eventually gaming is going go go away from physical media, and have to really blaze new trails in pricing.  These trails will be weird enough that establishing norms will be hard, and will take time (I think Freemium and it’s ilk have about 3-5 more years to get culturally normal without becoming an Intermittent Story In Gaming).

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/

Gaming, Opportunity, Convergence

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So last week it was announced that the Ouya is going to have OnLive on it.  Frankly I expected to see a lot more on that, but it didn’t seem to make much of an impression.  Just another case of technology converging.

Of course the way I see this potential alliance is different.  It means a service that streams games (that don’t run on Android) is going to be playable on an open Android device.  Or in short, your $99 Ouya is going to let you play stuff that you’d normally need a far more powerful machine for.  Sure you have to pay for the service, but we’re talking quite a benefit here.

Yet, I saw a lot less speculation on it, so let me speculate more – and extend this.

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HBO, Netflix, And Bad Relationships

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Well the whole “Twimance” causing a stir on the internet isn’t the only confusing relationship.  Closer to less good-looking is the fact that HBO won’t be partnering with Netflix.  Considering they have some major properties, this isn’t good for Netflix, which is having it’s own problems as of late – and though I have confidence in them, they are in a rather rocky industry.

But hey, HBO has their own streaming, right?  And then there’s Crackle.  And Hulu, and . . . well we’re up to our armpits in various streaming services all of a sudden.  Of course they don’t all carry each other’s stuff, or in the case of some anime, everyone carries it (Really, do THIS many services need to carry “Queen’s Blade?” Wait, nevermind.)

So it’s some not-quite-walled gardens, battling it out.  This misses a larger factor near and dear to this cable-cutter’s heart.

Namely, after awhile, some people may not give a damn about series if they have to go through a lot of rigamarole to get them, or get a specialty service they don’t want, or watch something drop off of a service.  It’s like taking all the annoyances about cable and adding brand new ones.

So at some point do people stop caring about The Hot Thing?  Or waiting for the DVDs?  Or pursuing alternate media (I can just read Game Of Thrones, even if it lacks the awesome of Dinklage).

I see this as a possible danger because in trying to keep up with big things, you have to face all these service annoyances.  If you get cable, you face cable annoyances.  Really, at some point people may just not care and buy eps on iTunes, get DVDs, or just give the hell up (which in a way I kind of did). There’s enough media out there that the Big Thing is only big because others say so.

I see this re-dilution of media access actually being bad for the media companies.  It looks bad, creates ill will, and diminishes interest.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/