You're hoping to leverage the Production Revolution to get out your novel, your music, your comic, what have you. I've been covering the reasons that the new tools for media creation and distribution aren't going to turn everyone into a potential media success (such as time and technical skill) and I'm going to continue to rain on the parade by noting another factor: marketing ability.
Publishing and E-Publishing
The Production Revolution Isn’t For All: Technology
As I noted in my last column on the subject, the Production Revolution (the ability technology gives us to make many media and technical products) isn't going to make everyone an instant author/artist/whatever. There were multiple limits, and the first limit I noted was some people don't have time time.
So let me continue, depressingly, on another factor that's going to keep the talented from realizing their goals. Technical Skill.
The Production Revolution Isn’t For All: Time
Self-publishing. Webcomics. Game design tools. Art programs.
Give yourself an hour and you can find the tools to let most anyone with some skill be a media creator. You can make books, games, etc. that you could never dream of years ago, and get them to a waiting audience.
Now of course you know I've been a bit cynical that this explosion of tools will also mean a creative renaissance, a kind of "Production Revolution" of media. My own research, my own experience, has been very informative, so let me put it straight:
All these tools may mean that there's a chance for more people to get out their dream comic/video/game/book/movie and so on. But there are still many barriers to their chances to do this. These are not barriers of distribution or technology (which are changing). These are personal barriers.