Technology

Social Engagement is the Norm

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Looking over games, blogs, news sites, etc. one thing strikes me about the future of ALL businesses.

All businesses are going to have to be customer-engaged to succeed.  They'll need posts, comments, Tweets, emails, FAQS, forums, and more because THAT is the new normal.

Part of this is the influence of social media, of course (as I noted, social media is normal anyway), but part of this is the accessibility the internet provides.  People expect to be able to communicate, get answers, get information, etc.

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Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

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Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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Social Media, Life, and prominence

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We hear constantly about Social Media these days until many of us are sick of it (I'm getting a bit tired of hearing about it myself).  In all the discussions, analysis, articles, witty twitters, and so on, one thing gets missed. I'd like to discuss it since social media is both a geeky life tool, a geeky career tool, and a geeky career destination.

And that fact is that Social Media offers nothing new.

Blasphemy, many will say, but it's the truth.  Social Media is completely unoriginal, and that's why it works.

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