Technology

Nintendo Versus Everyone

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Some of the new announcements of the Wii U make sense (video streaming), some are a bit odd (Yes, Bayonetta 2, because hey my Mom would love it), some are cool (I am digging the pseudo-tablet) and putting it all together paints a heady picture as the folks at Kotaku found out.

I look at the Wii U strategy and it seems to be focused on:

  • Being a media device much like the X-box has become.
  • Signing a lot of diverse and odd gaming titles.
  • Making up for lost time by having better internet integration.
  • Seriously pushing it’s unusual (and costly) controller.

That’s when I realized that Nintendo has become Sony and is throwing everything at the wall and seeing what sticks.  However they’re doing it in a more . . . precise  . . . manner than Sony.

The Wii U is going to be a media box – and a media box with an interesting peripheral.  The latter may not be the only sales point but considering the Wii’s rep this may be the media box that less-hardcore gamers purchase.  My mother was practically ready to buy a Wii, the Wii U is even more promising.

The Wii U introduces an odd extra control structure with the Pad – one reminiscent of iPad integration and Android Phone integration with other devices.  Nintendo is making a tighter device integration play, and if you don’t think the future DS is going to tie into this or evolve from this, you’re not paying attention.

Nintendo is making up for lost time with assorted internet and social media integration.  This plays well with the Nintendo reputation for accessibility, and connects with the media options.  They just took making up for lost time and took it farther.

So the Wii U is a giant load of everything – but a precise one at that.  I think it gives Nintendo a good market since it’s got a date, it’s got things people want, and it’s got a decent price range ($299-$350).

And it has the usual Nintendo trademark of Being Talked about.  Because I and others are doing it – they got our attention.  Again.

Sure, this will face competition in time, but for now I think Nintendo caught the news cycle, and they caught it with a nice piece of technology.  So game developers pay attention, and see what they do here because if they’re playing catch-up you might have a chance to be caught up .  . .

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

 

 

Twitter: The Bullets and The Trigger

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Twitter posts can be bullets, each one striking precisely.  Solid, pointed ideas that hit hard.

Twitter can also be the trigger, launching a post to a new website or some vital piece of knowledge that changes everything.

So when do you need bullets – and when do you need a trigger?

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

The Kindle Fire Ads Kinda Burn

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Sigh.

OK, we’re not surprised that the new Kindle Fires will have ads.  There’s some confusion, but at this time it appears the ads are going to be banging around the retinas of new Kindle Fire users like it or not.  So I’m going to write with the assumption this is the plan.

I’m not happy with it.

Oh, it makes sense.  As I noted earlier I think Amazon is experimenting a bit with what they’re trying to do, so this has the stench of “it seemed like a good idea at the time” wafting off of it.  Though who thought it was a good idea needs to really re-assess their personal dictionary.

I see a number of problems – and problems that are going to affect us progeeks in technology and media.

First, this will quickly eclipse the new announcements.  It’s not a good marketing move.

Technology-wise it’s a bit worrysome because I have to wonder what backchannels, system mods, and other tech had to be grafted into and onto the system.  I also wonder how easy it’d be to hack and abuse . . . you can guess people are lining up to figure it out.  Could backfire on Amazon.

It also brings up questions of ad-supported mobile apps.  If Amazon is going to leverage advertising on the Kindles, then it brings in the question of what ad policies other software may have to follow.  The “ownership” of the platform by Amazon has been clearly stated – what restrictions will they next place.

I’m concerned this may lead to others trying it – which I consider kind of hare-brained.  But hey Amazon is doing it, and one thing I’ve learned in the valley is that “if a successful company does something rock stupid, people will assume it’ll work for them.

I also am concerned that, if Amazon pushes this, they’ll try more and more invasive approaches.  Will they have associated ads with books, turning them into another broadcast stream?  I dunno.

I’m waiting to see reaction to this by people who brew and burn their own systems.  They just got a new reason to do what they do.

Still I think this is the experiment stage, and one I expect to quickly be turned into “here’s an option to turn it off.”

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.