Video Companies: What Keeps You On Top – Or Off The Bottom?

We've been discussing the video wars here (part of the Everything Wars) for quite some time–indeed it seems we started pretty much around the blogs founding. Now, years later, though Netflix still dominates all there are quite a few services – Hulu, Vudu, Amazon.com, possibly even Facebook, and so on.  It seems a lot of people want a piece of the video market, even if they're not quite sure why, how, or what they want.

Now, as noted, Netflix still dominates, and if I may say, rightly so – they've been at this for years and did a good job.  But nothing is forever and there's a lot of competition, lots of current and future legal battles, and always the chance for people to do stupid or smart things.

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Risk Aversion and Large Companies

(Serdar, one of our regular posters, noted once that Hollywood isn't in the creativity business – it's in the risk management business.  He directed me to this article here: http://www.nytimes.com/2011/03/13/movies/manohla-dargis-and-a-o-scott-on-hollywoods-crisis.html?_r=1&hpw, which got me thinking.)

The state of Hollywood fascinates me, both due to my interest in cultural issues and the fact that it is part of the Geekonomy.  I do see some innovative films peaking through, but I also see plenty of dreck.  The sheer amounts of remakes in the queue tells me that Hollywood certainly is aiming at reducing risk in many cases (not that risk-taking has always been weird in hollywood).  I look at the amount of reality television out there and shake my head – even the good stuff doesn't make up for the repetitious crap.

In many ways, too many media endeavors are simply extraction industries – extracting the most amount safely from whatever resources are there with least  risk, and often little concern for the future. Though this may be understandable, it's really not good in the long or even medium-term.

If you think about it, your average huge media company may have many, many advantages, but also needs to pay for all that entails (lawyers, marketing, etc.). The efforts they engage in, large mega–million-dollar efforts, also have the ability to screw up beyond belief. Let's face it, putting out a big movie or video game is a great way to lose money if you do it wrong.

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Superheroes and Sex Appeal

A friend of mine recently discussed the new Green Lantern trailer.  Sure he was enthused about the movie, the effects, the scope, but he was also enthused about Ryan Reynolds.  The enthusiasm my friend felt for Ryan Reynolds was an admixture; he felt Reynolds was both charming and looked great in his underwear.  My friend is not the only person to comment on a level of sex appeal in the Green Lantern Trailer, leaving me to the conclusions that this is both intentional and that Mr. Reynolds is someone who will make more of us feel inadequate in our underwear in the years to come.

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