The Toy-Game Interface: It’s A Trend.

OK, it’s a trend.

Yes, after weeks of me ranting about what’s going on in gaming, what it means for your career, and why I’m still confused half the time, there is a trend I distinctly want to call out.

Merchandise-game integration.  Let’s call it MGI so we have a cool acronym.

Awhile ago at NerdCaliber I called out that we were on a cusp of a trend where games were integrated heavily with merchandise. and marketing.  My example was Disney Infinity, which was pretty much “Skylanders” with Jack Sparrow and a sandbox mode.*  I felt this was one to watch because I could see a lot of properties done MGI style, and transcending some of the previous attempts out there.

(Disney is so confident, they don’t mind a delay – that may mean selling more)

Ironically, of the many properties I discussed where heavy MGI possibilities lay, I missed one, and of course some smart guys and girls ended up creating the most obvious MGI I could have seen, only I didn’t see it.

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Home Theater PC Speculations

So last week I detailed my experiences with a sort-of Home Theater PC (HTPC), namely a laptop where I got experimental.  I noted that I would discuss their place in the economy and the career implications.  This of course, is that column because hey, I promised.

And here’s the answer: Not yet because there are way, way too many possible use cases and no real settled technologies, and what comes eventually will be gradual.

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The Inevitable SimCity Launch Post

Look you knew it was coming.  I’ve been analyzing game careers for awhile, and then EA dumps a big pile of SimCity follies in my lap.  Of course I was going to write about.

If you didn’t hear what happened with SimCity 2013, here’s the skinny: EA’s latest version of the game required a persistent internet connection (yeah, DRM any way you slice it).  The downloads, the server load, etc. caused all sorts of outages that in turn made it awful hard for people to actually play the game they paid for.

Of course they were mocked understandable across the internet.  EA added more servers and offered a free game to early adopters – after removing the supposedly so-critical features that required an always-on-internet connection.  Marketing was apparently suspendedAmazon pulled downloads.  There’s a petition to just yank the DRM, and a Kickstarter for a DRM-free competitor.

And so, here I am, looking at the bizarre mess trying to figure what to say.  So first, let me get to my analysis.

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