Last post I mentioned that I had come to the conclusions that MMO's would actually increase in market share and as part of gaming. I believed this was due to the social nature they provided, the persistent and expanding content elements, and the financial benefits.
Though companies still need to make sure they reach enough people to take advantage of this success. There are things that can remain undone – or done badly – that could slow successes of their products. So what do I feel MMO's need to do to take advantage of a market that's in their favor (and not do it wrong)?