Video Gaming

Game Tie Ins And Media Synergy

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After our recent article on Harlequin getting into gaming (making me feel good about my own predictions ) I began thinking that my own theories had been a bit too limited.

Harlequin's game was a hidden object mystery game – not a DateSim, which I speculated would more fit the audience.  This made me realize I'd not given enough thought to other gaming/media tie ins.  So I'd like to speculate what else could work – and encourage you progeeks out there to think just what kinds of games and what kinds of media could work.

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Go Farther: DateSims?

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Datesims have a rather creepy reputation in the US.  The ones we see from Japan often contain questionable content.  By questionable of course I mean soul-searing horror that would make Cthulu call for his mommy and curl up in a blanket.  Yes I know there are Datesims that don't have objectionable content, you just don't hear about them that much.

Except I'm thinking Datesims may have more of a future.  I'm not talking that people will begin playing them instead of Modern Warfare 2.  But I'm thinking that the time may be right for more of them in  . . . well places that aren't Japan.  Oh, and datesims that aren't of a prurient nature.

Before you get scared, let me explain my logic.

  • Datesims are casual games.  Casual gaming has obviously been on the increase.
  • Their relatively simple nature would let them take advantage of the increased use of Downloadable content – reducing the cost, reducing the investment.
  • Let's be honest, the standard Datesim is not overly complex as a piece of technology.
  • Romance is always a big genre, and companies doing romance novels (Hey, Harlequin, want ANOTHER initiative?) could jump on the bandwagon.
  • Their multimedia nature may tie-in well to people's interests.

So the reason I think Datesims have a future could be summed up as, I think they're viable because you can deliver them fast and cheap, they'd have good appeal, and you have audiences that would be interested in them.  If anything, I see the marketing being a bit troublesome – you'd probably have to call them "interactive romance novels" or something.

I don't see them as being big business (though I see the "interactive novel" idea having more of a future), but I think they may be a viable product for some companies, and a valuable addition to publishers of romance novels and products.  After all, if you got a modern anime-style artist to do a Datesim/romance with hunky vampires, and it cost $10 with the purchase of a novel, and maybe had unlockable desktops and themes – yeah, I think it'd sell.

– Steven Savage