advice

Running a KickStarter Part 2

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(More from guest columnist Hannah Lipsky of Chaotic Shiny!  She just finished her Kickstarter from this post, and is going to tell us what we learned).

One third. That’s the magical number that represents the biggest thing I learned about running a successful KickStarter campaign. One third.

One third is the portion of my backers that found my project via KickStarter. The rest – well over a hundred people – found my project via other means.

Why is this such a big deal? Because KickStarter is sometimes considered an “if you build it, they will come” type of platform. Create a slick-looking project, make a spiffy video, carefully calibrate your rewards levels, launch the project, and then sit back and watch the pledges roll in. Post an update now and then to keep your backers in the loop.

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How To Get a Recommendation Cascade on LinkedIn

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I’m a LinkedIn junkie, as you well know, so the fact I’m writing on it probably won’t surprise you.  But as always, I’m finding some new way to use it which I want to share.

What I want to share is what I call the LinkedIn Recommendation Cascade.

You want LinkedIn References.  You want your skills and expertise endorsed.  The best way to do that is to recommend others – which you have been doing regularly, right?  Recommend them for what they’re good at, they’ll do the same.

Assuming you haven’t been tapping into the collective LinkedIn wisdom out there, here’s what you do.

  1. Make sure you’re on LinkedIn.  If you’re not, then I am ashamed of you and you bring dishonor to the legion of people who can have in-depth analysis of Jungian symbolism in Naruto.
  2. Make sure your profile is complete, and the “Skills and Experience” section is very important.  List your skills and experience honestly, but be sure to be complete about it (they give you a lot of space).
  3. Make sure you’re linking up with people you’ve worked with.  I figure you’ve been doing this before, but I’ll encourage you.
  4. Make sure you give out as many recommendations as reasonable and as deserved to people.  I also go out of my way to do it 3-6 months after I start working with people.
  5. Make sure that you ALSO endorse people’s skills – a relatively recent feature added to LinkedIn.  you can endorse people for skills on their profile, and LinkedIn will often ‘bug” you to endorse people.  So go for it!

When you do this, other people will return the favor to you.  In fact, if someone owes you a recommendation, recommending them is not only appropriate, it’s a nice, socially acceptable nudge.

I’m finding that the Skills and Experience recommendations are becoming a big thing on LinkedIn since they’re so easy to do.  Make sure that you use those for those who deserve the recommendation, because it’s more specific and easier for people to return the favor.

Give it a try on your LinkedIn Profile.  Which is all set and up to date . . .

. . . right?

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

Promoting Professional Geekery #49 – Be A Role Model

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(For more Promoting Professional Geekery, see this Roundup of past columns.)

It’s time to share your progeeky successes with people.  You need to tell people how you made it

Why would you do this, beyond sharing your own awesomeness?  That’s simple:

  1. You’ll be a role model, which I’ve noted is very important.  When people see someone and know they’re successful, they find it easier to emulate them.
  2. You’ll be inspirational.  People need to see being a professional geek can work.
  3. You’ll be educational.  If you can give detailed descriptions of what you did right and how you did it, people can learn.
  4. You’ll be a reminder that success is possible.  Believe me, people need that.

What format? So what’s the best way to do it?  That kind of depends on what’s best for you.  Among these columns I’ve suggested the value of blogs, books, guides, etc.  The best thing I’ve found is to:

  1. Pick a format that makes it work.  What method works best to share your success stories?
  2. Pick a format that works for you.  After all some methods just aren’t for you.
  3. Pick a format that reaches people.  This is one reason I like blogs is they’re around for a long time if you pay your server bills.

How should I do it?  This is actually simple – make sure you share your success story in ways that people can actually follow in your footsteps and apply your lessons.  This means:

  1. List how you did it, what you did, what you did wrong, and what you did right.  Let them see your path so they can duplicate it.
  2. Always, always include cause-and-effect when possible so people see how (and what) results should follow.
  3. Include resources you used so people no what to use.
  4. Include “Takeaways” and “To dos” to inspire people to action.

What about my ego?  If you’re worried you look like an egomaniac, then make sure your work keeps the audience in mind first.  Ask how you help them, what you can do for them, how this can pay off for them. It puts them in he foreground, your ego in the background, and you can stop worrying.

I’m sure you’ve got plenty of successes to share.  Get to it!

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/