agile manifesto

Agile Creativity: Out Now

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

OK I’ve hinted at it or talked about it but it’s here – my book on Agile Creativity!

This is the result of experimentation, research, discussions, and blogging – a guide to how to use Agile in creative efforts. However this isn’t about specific methods – this is about mindset.

Do you really understand value?  How can you get more done by doing less?  Are you supporting yourself so things happen – not trying to force them to happen?

I dive into the Agile Software Manifesto and the Principles behind it – and then focus on how to take these ideas and use them for art, writing, and more!  Let’s get Agile, get Creative – and get more done with less stress!

-Steven Savage

Agile Creativity – Principle #12: Review

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

And here we are, the last Agile principle. Appropriately, it’s about review

At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

It’s another piece of simplicity – the team regularly reviews on how to become more effective then adjusts. It’s one of those things that should have gone without saying, which is why a bunch of people had to say it.

This is one that doesn’t have to be changed or altered for creative teams. But let’s take a look at what it means for creatives by breaking it down.

At regular intervals . . .

Reviewing is done at regular intervals – happening every x days or y weeks, or z months. Not “whenever” or “when we have time.” Reguarly.  This is important.

First, this regularity means that the review is guaranteed – you know it’s coming and when so you can prepare for it. If you’ve got a hectic or unpredictable schedule, this provides an anchor so you’re ready.

Secondly, this regular review means you hold it no matter what. There’s no saying “we didn’t learn anything” or ‘we can’t improve.” It’s a great way to break people’s habits and challenge any assumptions there’s “nothing to learn.” – and can get things out into the open and stimulate conversation. In creative works this is vital, since the unpredictable nature of the work may mean lessons are not immediately obvious – besides we know creative folks can build who ideas that they know something and be wrong (I’ve certainly done that).

Third, it gets people into an improvement mindset. In my experience the more you do these reviews, the more you learn, but also the more people improve outside of the reviews. Self-review and self-improvement is a skillset, and doing this develops it. There’s nothing like turning an imaginative team loose on self-improvement.

Fourth, it encourages applying lessons that can be used. In creative works, projects may differ wildly, so a regular review will in general lead to developing improvements that apply well into the future. Yes, short temporary changes may come up and be made, but in time you’ll improve longer and longer term as repeating issues come up and new insights get put into long-term practice.

Fifth, people don’t have to worry about missing opportunities or remembering everything they want to improve. Their work, especially creative works, may be seen differently in retrospect or with a marketing change. A person may have a hundred ideas but only remember five. Regular reviews mean you’ll be able to get back to forgotten ideas later or incorporate new views of old work. You can relax – you’re less likely to miss something.

. . . the team reflects on how to become more effective . . .

There’s two parts to this section.

The Team

The team is who does these regular reviews so they can improve – not just as individuals but a team. Now we have to ask who is the team?

To me the team is usually the folks doing the work – in the case of creatives those doing said work and their support team. But does that include consultants? The client? Beta testers? The legal team?   Asking this question is probably going to lead to unexpected and important answers:

By the way, no I can’t give you an obvious answer. But I can say in creative teams that it gets a bit hairy because that’s a place “things come together.” So your “team” may not just be people doing what you think is the work, but:

  • The legal team reviewing copyrights.
  • Proofreaders for documents who provide “testing.”
  • Marketers testing your ideas.
  • Support teams who provide software, hardware, maintenance on things like cameras, etc.
  • Administrative teams scheduling events.

Ask who the team is. The answer may surprise you.

Being More Effective:

Reflecting on being more effective sounds great, but there’s  an issue.  What does it mean for your team to be “more effective.”

It’s not an obvious question, which is why the importance is in how we answer it! How do you measure effectiveness so you know you’re getting better.

I often solve this by asking the team how they want to measure effectiveness and then going around until we have an agreement and a way to do it. For many it’s a simple general gut check of “did we get the work done and signed off on” but you may find a few additional factors come in. You may also find that it changes over time.

The best way, of course, is to focus on Value – did you deliver what people valued. But the way there, that may take some consideration, analysis, and arguments.

In creative teams, where metrics may be hard to come by and subjectivity is an issue, this question is very important. It may help to ask now and then just what effectiveness is and how you measure it.

. . . then tunes and adjusts its behavior accordingly.

Ah, yes the end goal of these regular reviews with the team – you review how you did and then figure how to tune and adjust what you do accordingly. In short, you decide how to improve your behavior, approach, actions, tools, and methods. you hold these reviews and then create *takeaways.*

I can’t emphasize this enough. Make sure that these reviews lead to concrete goals for the team that you can measure, and tasks for the team or individuals so you can say “it’s done.” I’ve seen people who do reviews insist everything be something that can be tracked as simple as a piece of work – and I have to say it’s effective.

Make sure your team comes up with concrete suggestions that you can move on. In fact, when I do this I review them reguarly, often during other meetings and definitely at the start of the next review.

This is needed in creative works because of the many variables, obvious, but also for another reason. Creative works, with their infinite options, also provide us many ways to improve. Having solid choices is a nice way to narrow things down to workable selections.

Having definite choices also keeps people from overloading themselves. After all, you can’t improve if all you’re doing for a few weeks is doing things better – so you have no time to DO the things you want to do better.

A final important note – improvements for individuals should be called out by the individuals themselves. The team’s goals are to improve as a team, and blame-slinging (even if true) is pretty disruptive at these meetings. I found a way to make this easier is to see if people have any personal improvement goals they want to call out to encourage personal improvement – but note the team has to support these people.

Note: If your team has too many improvements to make, have them force-rank them in order and pick what they think they can do in the next time period. That helps them prioritize (and deprioritize) and focus.

Do I Do This As A Solo Creative?

Yes.  You should do your own reviews even if it’s just you.  Even if you don’t review with a client.  Even if it’s just personal work. Sit down and go over what you did, how you’re doing and how to improve.

Remember, never assume there’s no way to get better . . .  even if you’re awesome on your own.

Roundup At The End

So there it is, the Twelfth Agile principle – go and review sutff regularly with the right people and make concrete improvements.

I find these reviews are almost comforting in any practice. In creative practices you’ll always be focused on going forwards, on lessons learned, on getting better. it adds a structure where needed – while also breaking you out of any assumptions or mental straightjackets.

Besides, creative people asked to “make something better” can often take off when given a chance . . .

A few quick roundups:

  • A regular review puts people into an improvement mindset, reduces the chance and fear of missing opportunities, and makes it predictable.
  • The team should be involved – but you have to ask who “the team” really is.
  • Reviews should focus on being effective, but you need to determine how “effective” is defined.
  • Concrete goals should be the end result of the review so you can move forward.

And that’s it folks!  The Twelve Agile Principles for creatives.  Now you’ll be pleased to know this isn’t the end – I’m using this as raw material for a book. So in a few months get ready for something even more awesome . . . and probably better edited.

– Steve

Agile Creativity – Principle #11: Self-Organization

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(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

We’re almost there, my iterative (ha) effort to review the principles behind the Agile Manifesto – for creatives. We’re on the eleventh principle.

The best architectures, requirements, and designs emerge from self-organizing teams.

For people not familiar with IT, the only area of this that may seem odd is the word “architecture,” the structure of IT systems and the like. So let’s tweak this just a bit for creatives

The best structures, requirements, and designs emerge from self-organizing teams.

There we go. So what can we learn from this principle?

The idea is basically this: that teams who-self-organize create the best designs, the clearest requirements, and the best way to get stuff done. This sounds great, but I find a few people worry about it; how can people who self-organize get stuff done?

That’d be a great title for a section.  Let’s do that!

How Can People Who Self-Organize Get Stuff Done?

First, the entirety of Agile thinking and Agile methods is about self-organizing. The principles reflect this constantly, from communicating among people to reflecting and analyzing ideas and results. All of this helps cultivate self-organization.

(Also, most teams self-organize anyway, because no one can constantly be there monitoring their every move, though people try.  So it’s more realistic.)

Secondly, I take the word “teams” in the broadest sense – this is everyone involved in the process, from the actual creative to the person requesting the work to the people giving feedback.  I mean everyone involved – we’re all part of the team, even the folks ordering the work or the users testing the software as part of a beta program.

I find this approach helps because when you think of teams as broadly as possible (which you should), there’s more collaboration and communication, more trust, and far less us-versus-them. You get a lot more done as you’re automatically involving more people . . .

. . . and you cultivate self-organization with training, with being a good role model, with pitching Agile methods, and of course by using the principles of Agile and the methods to get your own stuff done.

So Why Does This Work?

OK so your team self-organizes and gets how to work together.  Or they’re close enough that they self-organize anyway.  But why does it actually work?

  1. People use their hands-on knowledge to design, plan, and organize. Like it or not the person up top of the big old command pyramid doesn’t know what’s going on all the time – the people doing the work do. This is doubly true for creative works, that often require intimate knowledge, gut-checks, feedback, and specific knowledge.
  2. People find the structure that works for them. The people doing the work don’t necessarily know what’s going to work at the start – but being self-organizing they’ll find out. Plus this exploration yields insights they can use elsewhere.
  3. People who self-organize communicate. This feedback tells people what’s needed, allows for adaption, and builds relationships to further the work.
  4. People determine needed artifacts. Agile principles and methods aren’t big on giant piles of documentation, but we do need them. When you self-organize you come up with what’s needed to track work, describe it, and record information. This saves time and increases clarity (also saving time).

Just remember, to make this work you have to make sure people are allowed to self-organized, encouraged, and trained or otherwise supported in doing so.

Where Does This Help Creative Work?

I’ve hinted at just how this affects creative work, but let’s get down to it – why does self-organizing support creative work – and how can you support it?

It Avoids Overstructure: Starting a creative effort with lots of unnecessary structures in place will kill creative work which needs a level of freedom and feedback and experiment. Allowing teams to self-organize helps avoid this.

  • What you can do in your creative works is allow for self-organizing and be aware of when you’re over-attached to processes and procedures.

It Allows For Adaption: Creative work is hard to automate, even though many of us have tried (me included), and it needs room for adaption. Allowing for self-organizing teams allows for that adaptability upfront – people can find what works for them.

  • In your creative works, support adaption by helping people (even if it’s just you and your client) change and adapt what works, with your eye on the eventual goal. That focus on value will help keep you from being distracted.

It Allows For Communication: Creative works are communicative work (even if sometimes the goal is to confuse, such as in a challenging game). To support communicative work people have to communicate and thus self-organizing teams support that – but also force it. When there’s no checklist being ordered and people are encouraged to communicate, you get more actual talking.

  • For creative works, encourage communication among people – and communicate yourself. It helps to be supportive, finding what works for them, not forcing your goals of “how it should be done,” but helping people find what must be done.

It Creates Habits and Culture: Self-organizing teams build their own structures and methods – and habits. This means that there’s more than just some org chart – there’s good habits and in long-term efforts, a culture that evolves. People who develop their own structures,, methods, and so on will remember and embody what they’ve learned. In time this leads to even more productivity as this is in the bones.

  • In your creative efforts, support developing a culture by finding what works and noting things that went right. In times the best lessons burrow into peoples habits.

What About Solo Creatives?

But what about solo creatives? How does this apply?

Recall that the “team” is everyone as far as I’m concerned – the client, people giving feedback, your roommate offering unsolicited advice. Even if you’re on there own there’s still “teams.”

What you want to do is:

  1. Find what “teams” there are – you and a client, you and an editor, etc.
  2. Encourage the teams to self-organize. Be open to feedback, listen, communicate, focus on goals.
  3. When possible, cross teams over. Share that client who wanted your art with a writer that you know. Share an editor with someone else. Build a larger culture among individuals to support each other.
  4. Even when it’s just you in the end, listen to yourself and your ideas. You’re a multitude – be your own team.
  5. Self-organize – don’t get too lost in other people’s ideas and advice, even mine.  Learn to rely on your own wisdom.

Always keep the need to adapt and adjust and self-organize.

In Closing

The eleventh agile principles notes that self-organizing makes for the best results. This works because people communicate, determine what works, and create what structures and tools are needed to get those results. You can encourage this with

  • Avoid overstructuring
  • Encourage adaption with feedback.
  • Encourage communication
  • Encourage development of a larger culture – the self-organizing lessons we keep with us.

Self-organizing teams can produce the best results – even if sometime the team is one person.

– Steve