You can get the skinny here. It’s 100 employees being laid off.
What’s most interesting are the cuts to super-popular AIM, which an insider says is basically support staff. Surely that will be fixed, but my guess is AOL sees AIM as a cash cow and doesn’t plan to do anything new with it.
A good deal of AOL’s activities seems to be seeking to maximize the numbers in profit, so I don’t see any actual plan so much as calculations. Not sure where this is going to end up.
TAKEAWAYS:
- AOL is probably going to go for some radical rebranding soon. OK further radical rebranding – they really aren’t “anything.”
- AIM will probably survive, but it’ll be just a service that doesn’t really grow.
- I wouldn’t send a resume to AOL.
- Bonnie and I? WAY wrong on AOL in the past. Just apologizing.