culture

Geek As Citizen: Marketing, Games, And Our Un-Separate Culture

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PuzzlePieces

Some time ago I was introduced to the article “No Girls Allowed” by Tracey Lien. It looked at why video games were considered “for boys” and the cultural and economic forces behind that attitude.

The article is well worth reading, but a thing that stands out is that there’s one huge factor in this issue – and many issues of gender divides – and that’s Marketing and the audiences it choses to pursue. Lien focuses on the role of marketing in our lives – and in how it can affect attitudes about gender. She chooses the geeky area of video games to do it.

Games were deliberately marketed to a male audience years ago. Now today, this has become a social norm, a social assumption – and one you see in geek culture and in people’s discussions of geek culture.

We, the geeks, got “normed” by people trying to sell games.

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Does Consumerism Undermine Sustainable Government?

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So as I watch the meltdown in DC, it’s an oddly destructive course.  Looking at it distantly, it appears to be people elected to assist people undermining the very system they are to sustain and indeed that sustains them.  It is, frankly, insane.

So I’ve wondered just what are the various people who backed the shutdown expecting?  What do their backers – both the voters and their donors – expect?  What of the media people who appear to back this insanity, the talking heads and talking mouths?

Of course threatening the financial stability of the government – and with the debt ceiling, the country and world – is insane.  Yet there seems to be less panic than I would expect, and it doesn’t seem to be bluff.  I feel, at least intuitively, that far too many people are passive over this, or even flippant – and that’s honestly how some people feel.

Now I could probably analyze the various factors about this forever.  Indeed, I expect some historians, scholars, and writers will get weeks, months, or years of work out of this.  But the flip attitudes keep making me think – because they seem familiar.

They remind me of the people who would complain endlessly about free services and websites they contributed nothing too, as if they themselves were capable of making them.

They remind me of people who write off disasters that “don’t affect them” and then wonder why prices on something have gone up or why their vacation is ruined.

They remind me of people who figure we can change the environment with no repercussions.

They, in short, are people who seem to act like there’s always an option.

So it struck me that a lot of this is a “consumerist” attitude.  That you can always buy more, that people’s work is only to please you, that there’s always options.  It’s a lack of sense of what is necessary to create that thing you like, or the society you enjoy and the government you’re part of.  It’s the idea you can always go to the store and buy a new one.

Government that functions long-term can’t be consumerist.  It requires a plan and it has to be long-term.  It has to be realistic.  It is to an extent an act of caution, like an insurance policy.  Government can’t function on the idea of discardable and purchasable.  When it gets away from these things it has trouble.

(Not that the U.S. government hasn’t had trouble with some of these things for awhile, but that’s another story.)

So, no, this isn’t exactly a well-formed thought, but it’s made me think that one of our problems with the U.S. government is it’s treated as something we can wad up, toss away, or purchase anew with ease.

This isn’t the case, as we’re finding out.  Hopefully, enough people find out fast enough.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.musehack.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

Geek As Citizen: To Know

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So I’ve taken it upon myself to ponder the question: what is the role of a geek as a citizen? We have our own unique skills and inclinations and the like, so just what is the role of people like us in a functional society? Note I say “functional” society – we’re working on the ideal here.

Last column I defined what geeks were in an “inclusive, definitional” sense for the purpose of my work and because I obsess over the subject. Here’s what defines geeks for me:

  • Passionate about a subject or subjects – on a personal level.
  • Apply that passion and knowledge – not always for monetary reward, but there are blurred lines.
  • Leverage tools and technology to apply that passion.
  • The person’s identity and social involvements are part of this strong interest.
  • Geeks are often part of a larger gestalt and culture, but not always – the “Geekonomy” and “Geek culture” don’t encompass all geeks.

Or “Geeks are personally passionate about a subject that they apply, and that knowledge and application is part of their identity and social scene.” Simple, but I kind of like my bullet points.

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