Kaiju Company Big Battle – Where it’s going

So I talked about the Everything Wars last post and laid down an outline of how I saw the battle going:

Level 1: Apple, Google, and Microsoft battling over technologies of software, systems, and access.
Level 2a: Content delivery companies, battling each other over rights and distribution, and possibly making deals with other companies.
Level 2b: Social media and integration tools, battling each other midly, but somewhat away from Level 1.
Level 3: Content deliverers, dealing with the battles above.

So now where do I see this going and what does it mean for you?

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Welcome to The Everything Wars

Bonnie and I write on video wars, text wars, audio wars, book wars.  I'm starting to think that we may have this wrong.  Not that we're wrong about there being a LOT of competition over standards, delivery methods, media, etc.  I think we're not looking at it from a big enough picture.

We've seen Google announce an OS aimed at Netbooks.  Microsoft suddenly announces Office for Web really isn't as far away as it seemed.  Amazon is working on text deployment (Kindle of course), which conflicts with Barnes and Noble, and also runs on the iPhone.  The iPhone now has to cope with Android (Google), but Verizon is also getting in on the phone app store act.  EVERYONE is busy with some kind of video, while Hulu finally explains why PS3 people got locked out for awhile, and Netflix is scrambling to work with Microsoft.  Microsoft as we noted, is tussling with Google, so who knows what's next.

We don't have video wars.  Or audio wars.  Or text wars.

In the technical side of the Geekonomy we've now got the EVERYTHING wars.  Everyone at some point seems to be butting heads with everyone else in the technology and media side of things.  I'd say we've got unprecedented conflicts, changes, and just plain weirdness coming our way for at least two years.

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Too Big To Fail: The Geeky Version

 companies seem to be veering into their own version of "too big to fail."

That's not to say these companies are economically mismanaged messes, the result of pathetic regulation, or their collapse will destroy the world economy.  In fact, all are more reliable, if not far more reliable than many of these botched institutions.  They're too big to fail in that they're so widespread, and have so much potential (realized and unrealized), that they're not going away – and I suspect they rely on this.

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