We've been discussing the video wars here (part of the Everything Wars) for quite some time–indeed it seems we started pretty much around the blogs founding. Now, years later, though Netflix still dominates all there are quite a few services – Hulu, Vudu, Amazon.com, possibly even Facebook, and so on. It seems a lot of people want a piece of the video market, even if they're not quite sure why, how, or what they want.
Now, as noted, Netflix still dominates, and if I may say, rightly so – they've been at this for years and did a good job. But nothing is forever and there's a lot of competition, lots of current and future legal battles, and always the chance for people to do stupid or smart things.