film

Make It So: A Skunkworks For Films

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Last “Make It So” we had a roundup of how the MuseHack gang would try and change how theaters would run and how movies worked: a return to serials, more events, theaters as destinations, and heavy social engagement. It would mean less theaters in some cases, but more connected ones less dependent on tentpoles.

However there’s a flipside to this that Serdar and I had been discussing that’s our next make it so. We’re still trying to save the movie industry here at MuseHack, but in this case we’re focusing on the way films are made. Which, as you may guess, kind of sucks.

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Actually, I Suspect ‘Lone Ranger’ Just Kind of Sucks

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Between Bruckheimer’s complaints and Depp and Hammer blaming critics, it appears a lot of people are not taking the failure of “Lone Ranger” very well.  This is a reaction I’m not used to seeing since it sounds like it’ll only exacerbate the issue of the film just not doing well.

For those of us who follow the cultural and career issues of the Hollywood meltdown that we’re kind of expecting, I wonder if we’ll see more of this.

– Steven

“Turbo” Isn’t Doing So Hot. Insert Your Own “Slow” Joke Here.

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Adjusted for inflation?  Worst Dreamworks opening ever.

I think there’s several factors here:

  1. The general movie meltdown occurring.
  2. It’s a new property that  . . . is about snails.  
  3. It’s also competing against animated sequels to well-loved properties – Despicable Me 2 and Monsters University.  I can also say that DM2 is excellent and deserves it’s praise.
  4. I can’t say the marketing campaign seemed effective (after seeing Pacific Rim‘s dismal campaign I wonder if this another Hollywood Problem).

But another sounds-sure/sounds-big property doing so hot.  I feel kind of bad for Ryan Reynolds, who just cannot catch a break here.

– Steven