Don’t Let Employment Define Your Identity

I remember my first layoff in 1996.

It was weird and traumatic.  I'd been let go before, I'd had temp assignments run out, but this was a case of everything just ended.  The company I worked for was gone, my co-workers scattered to the four winds, and I was out of a job.

I'd like to say that immunized me against future layoffs.  It didn't.  There's really something about your job just ending, and not because of anything you did – but because a company collapses, or runs out of money, or just decides to cut staff.  Your job is just gone.

In some cases, it feels like you're gone too.  You're not making money, not doing anything, and you don't feel like anyone.  Like it or not, we define a lot of ourselves by our jobs.

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Fans And Brands

As anyone may have guessed, I'm a fan of the whole personal branding thing.  I'm no Dan Schawbel (hey, who IS except, well, Dan Schawbel), but I feel it's overall a positive thing -it's about establishing and communicating identity and building a presence. Sometimes it can get overdone (especially when one treats it like PRODUCT branding), but I feel it's a good thing overall – it makes people aware of themselves and how they present themselves.

And if you're a fanboy, fangirl, geek, nerd, etc. guess what, you are probably FAR better at it than you realize, because fandom socializing in the online days has massive elements of personal branding.

So guess what – you're probably pretty good at it.

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