iPhone Apps. Android Apps. Google TV will have Apps. It seems everything is becoming an App.
Now I'm all for some interesting slang, but I think what we're seeing is something deeper here.
An "App" of course is short for Application, such as a Word Processor, only it seems the term is broadening. You can turn your book into an App, you can make an App that's a game, you can make an App that interfaces with Social Media services. It seems that the "App" really is a term for "something specific you do on a piece of technology."
I think this is great because it actually brings out an important truth about our media and our technologies – they're about doing things and getting information. It's all Apps.