Media Gray Goo

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

Every now and then (OK, weekly), something Very Dumb happens involving a piece of mass culture media. People meltdown because of some casting. Someone gets fired because of saying something controversial like “hey, don’t be a douche.” Some new thing comes out that really just builds on something else, and we vaguely care.

How much of our minds get occupied by stuff like Marvel, DC, Star Wars, Doctor Who, Star Trek, and the like? How much of our culture involves these works? How many people hang on every new book, idea, episode, etc. Geek that I am, I’m starting to wonder if this has gone very, very bad.

Let’s imagine how a healthy body works. Yes, it’s a unified whole, but also it’s got specific parts and is filled with checks, from antibodies to the ability to vomit bad food to neurons holding back other neurons from doing something terrible. A body is a single thing composed of parts that are both linked and independent in some ways (but not separate from the body).

A body that was one giant unified mass is basically an amoeba or The Blob.

Now let’s ask about a healthy culture. Shouldn’t it be the same way? There are dominant cultural elements, and many subcultures, specialized knowledge, and generalized knowledge. There will be conflict, but often in service of a larger whole – subcultures generating widespread ideas, widespread ideas passing their time and going to memory, etc.

A culture that is one giant unified mass is a gray goo of nothing, large but nothing to hold on to, nothing relevant to the individual.

I’m thinking our mass culture is becoming a mass of gray goo. Sure some of it may be great gray goo, but overall it seems to be samey even when good. I’m glad we can re-invent things (Like Jodie Whittaker’s Doctor, who I loved), but why do we have to keep doing the same thing?

Worse, doing the same thing keeps giving power to the same group of people and companies (usually Disney these days). We’re letting people own vast chunks of our culture, and the inevitable battles between “do it good and interesting” and “give me the gray goo I expect” are exhausting. Besides, we know in the end that the big companies are going to play it safe – and safe isn’t always the best thing for the culture.

(Think of it as being like your brain overruling your body’s warning signals to keep drinking and eating cheeseburgers.)

This is probably why some big companies like Netflix and Amazon caught on and are working on churning out different stuff. It’s perhaps why we see authentically good media as well because some people got that there needs to be more. I can critique the hell out of them for many reasons, but I can acknowledge smart plays against gray culture goo.

So now I want to imagine a different media culture.

Imagine a media culture with few to no dominant media properties. Imagine things actually ending for a change, and excellent media being rerun or reread instead of being extended. Imagine not having cultural space taken up by gray goo, but more, smaller things.

Imagine if you do get into something that is a long-term media commitment, that it’s a more intimate experience. That TV series going on for a decade and its spinoffs don’t have to be forced into our consciousness. Imagine fandom as more interlinked preferences than A Big Thing.

Imagine more originality or at least new versions of the same old thing.

This is going to sit with me awhile. It makes me think about my own tastes, about what matters, and about what I’m writing.

Steven Savage

Some Thoughts On My Media Choices

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

My media tastes seem odd for a man of 50, at least for many people’s point of view.  I’m big into anime, documentaries, unusual or odd films, animation, and things that catch my fancy.  It’s not a lot of typical stuff out there, even though a lot of supposedly “mainstream” stuff (like “Better Call Saul” or “Atlanta) is pretty damn spectacular, especially compared to past shows.

It’s strange to explain it to people, because really why should I?

We all have our own tastes and reasons.  We all have our inclinations.  We all have different needs.  What’s weird is how it seems some things are “appropriate” by simple things like age and gender – as if a lot of media even fit those definitions easily.  I can show you a few episodes of the anime My Hero Academia, supposedly targeted at a young male demographic, that would make you think otherwise.

But we feel that our tastes somehow must fit a series of checklists for our demographics.  I’m not sure why we do that.

Is it part of our culture?  Is it part of our ideas of gender?  Part of our idea of ages?  I’m sure all that plays in, but know what I think?

I think a big part of it is how we want definition – and marketing.

Marketing drives us to classify and target works.  What sells.  What fits.  What makes the most money.

Definition is our need to classify things, to not deal in ambiguity.

Combine Marketing and the need for definition, and you’ve got a toxic stew of assumptions.  I’m kinda tired of being told I should like “X as I’m Y,” while I try to explain how awesome Steven Universe is.

This is why I am so pleased that Netflix, Amazon, television, and animation in general is crossing boundaries. I’m glad to see stuff like The Dragon Prince that has that family-for-all feel, a highly accessible but very smart and serious fantasy.  I’m glad to see hyper-real stuff like Atlanta, a heady and near-experimental mix of character story and hyper-reality.

Let’s enjoy what we like.  Which is why I’ll be watching Deku become a superhero, then scope out an indie film, and then on to a documentary on fonts.

How Aggretsuko Tackles Multiple Important Subjects

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

As you may guess, I’ve been analyzing  Aggretsuko lately.  I just ran a marathon of the series for a different group of friends.  This dark office comedy from Sanrio bears multiple viewings because it’s a well-crafted show.  It just happens to look cute until you realize what’s going on.

Having seen it again with another group of people, many more insights came to mind.  These provide good advice to writers, but also are an example of another point – good media is worthy of a repeat performance so you can learn from it.

As the rewatch progressed, several major traits of the show became apparent. Let’s discuss them first.

By the way SPOILERS.

Let’s talk the women of Aggretsuko.

  • First, it’s about the rage and anger women feel – and often sit on.  Though the main character is clearly filled with rage, other women in her sphere have dealt with problems as well.  They all coped with it their own way – while admitting it’s awful.
  • The show is also about strong and positive female friendships and mentorships.  The women help each other out, and there’s little of the stereotypical catty infighting female characters are often saddled with.  The relationships among everyone aren’t always healthy (indeed that’s true of the entire show), but there’s a lot of positive female-female interactions.  It was delightful.
  • Retsuko is a great and flawed main character.  Totally understandable, obviously making mistakes, forging ahead.  We’ve all known people like her and probably been her.
  • Many ways to be female.  Aggretsuko, in the character of Gori (one of my favorite characters), takes on common tropes about women.  Gori is portrayed as a large and strong gorilla – in fact she tries to increase her strength.  However, though there’s humor in how she shows off her muscles, she’s not portrayed as un-femminine but actually very feminine.  Gori in fact seems to delight in being “girly,” fashionable, talking relationships and more – and of course perfecting her perfect walk so she and her friend Washimi appear utterly badass.
  • Washimi, Gori’s partner in adventure, is a supportive mentor figure.  She’s honest about the problems of the world, but is also supportive of her fellow women.  Strong and capable, she’s also very caring – strength does not mean cruelty or ego to her.  Washimi is another character we need more about.
  • Finally, consummate butt-kisser Tsunoda turns out to know exactly what she’s doing, manipulating the ego of her manager.  It may not be admirable, but she knows what she’s doing, she has the power, and she’s making people’s lives easier.

I can’t explain how much of the show is a delight because of these female characters.  This weekend I and my co-author spoke on our book on Sailor Moon, Her Eternal Moonlight – and much like that series, it has a diverse cast of great female characters.  There’s no “designated girl” – there’s just women.

Now let’s talk the male characters.

  • Haida, the Internet’s New Boyfriend, is a great example of a nice guy who doesn’t become a Nice Guy.  He’s a decent person, not perfect, but a reliable person.  He screws up by not being able to express his feelings – and everyone pays for it, as often happens in real life.
  • Retsuke, Retsuko’s love interest is fascinating.  He honestly comes off as autistic or otherwise not neurotypical, and considering the work that went into the show, I assume this is intentional.  He’s clearly kind but also terribly unaware of what he’s doing.  I actually hope we get to understand him more – because as noted, I think his portrayal is more than “spacey” and a lot could be done here to understand people.
  • The Yoga Instructor, a big stereotypical monosyllabic jock – actually cares about his charges and helps advance relationships.  Sure he’s kind of a plot device but he’s a well-meaning one.
  • Manumaru the big, feline bro-buddy to Retsuke is a great example of someone a mix of both good traits and toxic masculinity.  He’s clearly fun to be with, boisterous, likeable, and cares about Retsuke.  He’s also pushy, doesn’t help Retsuke understand emotional issues, and can ignore the feelings of others.  He’s another one I’d like to see more of because such a character with good or bad traits could be fascinating to explore – and clearly hit it off with Fenneko.
  • Mister Ton.  The literal sexist pig of the series could have been a one-shot no personality villain; he’s a stew of toxic masculinity.  As it goes on we find there are different sides to him – and while many of those sides are still “jerk” not all of them are.  Most importantly he does seem to have some respect for Aggretsuko – he thinks SHE will be the boss one day, and its clear he remembers their musical battle when he councils her on her relationship.  Most interesting to me is how he rallies his team to help with a deadline and becomes a different person – I’ve met people like this who’s best sides come out in a crisis and fade when the crisis is gone.

Aggretsuko shows us plenty of positive women, exploring character types and ideas we just don’t get enough of.  On top of that, it even gives us some look at the different men in the character’s lives and their own flaws.  Of course many of the flaws of the male characters make the lives of the women around them worse – and they don’t realize it – which is a good point to remember.

Once again on a second viewing, I found so much in this show.  I’m sure one day I’ll find even more.

– Steve