Last column I discussed the basic ways we could Boost The Signal on good works – reviewing, telling people, gifting/donating, and talking to the creator(s) of the works. Those are basics most anyone can do.
But if you’ve designated yourself a kind of amateur Ambassador for the work or works in questions, there are ways to take it even farther if you’re so inclined.
These ideas require more commitment, and may not be for the casual fan. These are for the dedicated person who wants to take time and make serious effort – something we aren’t always able to do
Team Up: The creator(s) of the work (who, I mentioned you should contact) may be glad to have someone help them out with promotions. Help update a web page, work a table at a convention, whatever. If you believe (and have the time), lend a hand – you’ll probably make new friends too.
Do A Panel: Conventions need panels and events and you and your fellow fans can band together to talk to folks about whatever it is you’re trying to Boost The Signal for. Run a fan panel and let people know why you fan over what you do. By the way, make sure you have a good handout and list of resources.
Run An Event: Maybe what you like is more an event thing, like an RPG. So, run the game or demonstrate the technology at a convention.
Team Up With Others: Perhaps a local convention, a blog, or what have you is willing to do panels or roundups on obscure or notable work. Take advantage of this to team up with others and promote Ten Comics You Should Read, or Five Great Card Games No One Knows About.
(By the way, based on what I learned from the rest of Crossroads Alpha, lists like that get attention, sometimes for years.)
Review: Do you review and critique work? Do you post at websites on such things? Well, go write a (realistic) review of why you like something at the appropriate website. I can point you to a few if you like – and even if you don’t write critique, why not give it a shot and try?
Advise: Sure you talked to the creator or creators of what you’re trying to promote, but what else can you do to help? Maybe your art skills can help with a website redesign. Your knowledge of marketing may let you give tips. Team up and help out!
Network: Hook a creator up with people – always a favorite past time of myself. Help them out by introducing them to appropriate people. Bring them into your LinkedIn Network. Find some way to connect them with others.
Drop The Hint: If there’s a book, comic, game etc. that you like, suggest your local store carry it. It can’t hurt to suggest it after all – and you might be able to provide more advice on things to carry. If you’ve contacted the creator(s) of the work you’re boosting, you could even arrange appearances.
If you really want to take Ambassadorship all the way, get really active, dig in, and share the wonders you found – and help out. Sure, it may seem like you’re just one person, but you never know what difference you can make until you try.
Who knows, you might have a future in PR . . .
– Steven Savage
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach. He blogs on careers at http://www.musehack.com/, publishes books on career and culture at http://www.informotron.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.
