personal branding

Do I HAVE to Be A ‘Personality’?

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I recall when I was first called an "Internet Personality."  It was at a convention, and that was how I was described in the program booklet. That was quite a few years ago, and it seems that over time in the age of the internet, megamedia, and 24-hour news cycles the world is filled with "personalities."

Personalities are everywhere.  News personalities.  Internet personalities.  Writers are personalities.  Colorful local personalities.  It seems some of the most successful (or at least famous) people we know are, well . . . personalities.

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Hello Kitty Is Not Your Role Model

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I know Hello Kitty has fans.  In fact, I have to admire Sanrio for creating a sort of Seinfeld of cuteness.; Hello Kitty really isn't about anything.  Hello Kitty is sort of a brand of general adorable cuteness and pathological amounts of pink.  It's just that when it comes to it, there's not a whole lot of "there" there.  Hello Kitty just sort of is.

She's darling, as is her collection of friends, but she's not about anything.

Sanrio's success aside, you don't want to use her as a role model for personal branding.  Even if you like Pink. A  whole lot of Pink.

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Technology And Image

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We are nerds, geeks and otaku.  We love technology.  We love gadgets.  We're into them.  We're fully 100% out as raging technophiles.  From the youngest geek to the oldest profan and protaku, we love our gizmos.

We use technology all the time.  We take our gaming systems on the train to kill time.  We take our smartphones to conventions to stay in touch and take photos.  We take our iPad to our job interviews to overwhelm people with how cool we are.

In many cases, we may realize that technology says something about us.  Having a DS is an invitation to trade Pokemon (even if you don't play it).  A smartphone will lead people to assume you have a GPS (which they may not tell you until they're lost).  An iPad says you're cutting edge and have spare cash.  We usually enjoy what these things say about us.

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