Last week I discussed just why Personal Branding is important for geeks in their careers – and in some ways more important than usual for information-driven folks like ourselves. So the question comes down next – how do you do it?
Well, I could point you at "Me 2.0", (which got updated), which you should read. But I'd also like to share my philosophy on the subject.
So here's a quick-and-dirty guide to personal branding – as a Progeek.