Kaiju Company Big Battle – The Scope of the Everything Wars

Bonnie and I have talked a lot about the Everything Wars – where companies are battling for share, market, and presence in a variety of markets, some that you wouldn't expect.  We've jokingly compared it to a giant monster movie, which is probably not too bad a metaphor,but I wanted to explore the issue a bit deeper.

The reason I explore it further is this is big for us progeeks, profans, and the rest of us – technology defines a lot of what we do in our lives, careers, and career interest.  Fantasy sports is played online, websites deliver anime, etc.  What happens in the Everything Wars happens to ALL of us.

So, let's take a look.

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Experimentation and the Everything Wars

I wrote previously on the Everything Wars – that now a lot of technical and media companies are engaged in a all-ways confusing knock-out fight because technology and media are so intimate – and the economy so unsure – everyone is trying everything.

One thing that came to mind as I read this over – and prepared for our podcast on the same subject – is that the Everything Wars are going to produce a LOT of experimentation.  Progeeks like us, in media and technology or not, will be affected by this in what we use technically and in our hobbies, if not directly in our careers.

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Welcome to The Everything Wars

Bonnie and I write on video wars, text wars, audio wars, book wars.  I'm starting to think that we may have this wrong.  Not that we're wrong about there being a LOT of competition over standards, delivery methods, media, etc.  I think we're not looking at it from a big enough picture.

We've seen Google announce an OS aimed at Netbooks.  Microsoft suddenly announces Office for Web really isn't as far away as it seemed.  Amazon is working on text deployment (Kindle of course), which conflicts with Barnes and Noble, and also runs on the iPhone.  The iPhone now has to cope with Android (Google), but Verizon is also getting in on the phone app store act.  EVERYONE is busy with some kind of video, while Hulu finally explains why PS3 people got locked out for awhile, and Netflix is scrambling to work with Microsoft.  Microsoft as we noted, is tussling with Google, so who knows what's next.

We don't have video wars.  Or audio wars.  Or text wars.

In the technical side of the Geekonomy we've now got the EVERYTHING wars.  Everyone at some point seems to be butting heads with everyone else in the technology and media side of things.  I'd say we've got unprecedented conflicts, changes, and just plain weirdness coming our way for at least two years.

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