trends

Must Read: Digital Disruption And Mobile

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Ritholz comes through with this infographic that you just have to see.

There’s a lot to read over and to think about, but here’s some takeaways from my thoughts:

  • Everything is going mobile.  That means your website (personal or profssional) needs to be mobile, your projects need to keep mobile in mind, and that doing geek stuff mobile is great practice.
  • Everything is going social, so you need to as well.  Twitter, Facebook, whatever.
  • On a side note, I’m wondering what the role of traditional RSS is going to be.  I’m not sure, to be frank.  I suspect email newsletters may be a big thing.
  • Everyone is going mobile, including businesses.  This is a pretty rapid transition, and it means that if you jump on mobile you’re going to be ahead of the game.  If you’re a developer, learn to develop in mobile, if you’re in marketing, you get the idea.
  • Consumer engagement is a big factor here – people do their research in stores.  What this means for online shopping also intrigues me – people are used to the online experience and are porting it elsewhere.
  • All this move to mobile can’t last in my opinion.  At some point “mobile” will just merge into “internet stuff” so what we see now is going to change and evolve anyway.
  • I see big opportunities for developers, marketers, and analysts here.

Any thoughts on your end?

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/

Non-Gamers Should Care About Gaming

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Venture Beat had an unusual article on why non-gamers should care about gaming. It’s a pretty interesting read, but what’s really interesting to me is the very idea itself.

As a gamer, I take the existence of my hobby and its industry for granted. I also assume, rather ignorantly, that there’s a certain barrier between me and non-gamers, even if it’s changing. That’s a given, a cultural assumption.

Of course as the article notes, it’s not true. Gamification, causal games, more games, etc. really do blur (and destroy) the gamer/non-gamer boundary. This boundary breaching is probably happening faster than many crusty old gamers like me may realize because of casual, mobile, and geek being chic.

So now that I’m actually thinking outside of the shrink-wrapped box, what do I see coming up in the gaming/non-gaming boundary:

  • Goodbye to boundary in the next 5-10 years. The only reason not to game will be because you don’t have access to the technology or the time. But gaming will be very omnipresent.
  • Design meltdown. Once gaming is so widespread, with more audiences than it’s used to, designing games is going to be more challenging. What demographics will game designers run into that they never encountered before?
  • Getting more businesslike. Gaming has had many a moment of not-exactly-professionalism. When it’s more widespread, that’s going to have to change. Expectations for businesses, of performance, of support, will alter.

What does it mean for future and current gaming professions:

  • If you’re not thinking out of the box you’re not moving ahead. Get ready to embrace a less bounded game world.
  • Act professional. It’ll make sure you survive and it’ll be expected.
  • Stop making the same damn game. Your audience has changed.

– Steven Savage

Ikea To Sell Electronics?

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It starts in Europe, but you know it’ll expand.

So it appears that Ikea is starting with a specialty-manufactured TV in China, and Magnus Bodesson, the guy in charge of living rooms (and who’s name may be as cool as Baldur Bjarnson and Richard Baldovin) notes the advantages Ikea has in pricing.

Ikea selling electronics actually makes sense:

  • They have the floorspace and warehouse space.
  • They do a lot of home elements that aren’t furniture despite their image as a furniture company.
  • They already promote their furniture with mockups of TVs, etc. in their stores anyway – and as they sell “complete sets,” electronics plays into it.
  • They have insanely huge reach.

So I’m pretty sure they’ll prototype this, it’ll work or break even, and they’ll go and try more.  You know who gets in trouble?

Best Buy.

Ikea could, with relative ease, throw in a lot of basic electronics and home goods.  They could do their own brands/rebrands, but it might also be easier to use local/popular brands.  They have a supply chain that works.  They have money.  People are already in a shopping mood when they come in.

So if they start moving TV’s and other home devices, Best Buy is the one that takes the big hit in my opinion.  Admittedly it’d probably take Ikea awhile to ramp this up (1-3 years), so there’s a chance for Best Buy to implode on its own.  But if they’re still playing in the home electronics space, this could be a finishing blow.

I never saw Ikea getting into this space.  Makes me wonder what else I’m missing . . .

– Steven Savage