So as I watch the fallout from the PS4, watch Kickstarters rise and fall, and eagerly await my Ouya so I can play Sela the Space Pirate since my phone is old, I’m speculating on the games industry once again.
I’m not even sure we can call it one industry anymore. it’s kind of like lumping Pengiuin, Lulu, Kinkos, and the Canon printer division together and calling it “Publishing.” Yes, technically true, but you’re really dealing with a pretty broad range of subjects.
But that industry, as broadly as we define a place where Angry Birds and World of Warcraft are lumped together, is one that’s important. It’s one that’s growing. It’s one that we professional geeks want a piece of. It’s just hard to know where to find that piece when Ninjas can fight fruit or each other.
But one piece some of us should look at is marketing.